We're not half as intelligent and rational as we believe we are.
We're not half as intelligent and rational as we believe we are.
http://www.amazon.com/You-Are-Not-So-Smart/dp/1592407366
He also has a blog with the same name as the book that covers the same topics (I believe the book came out of the blog): http://youarenotsosmart.com
I started with the audio book on a long drive, and it was enjoyable because I had nothing better to do, but I'd have never listened to it without driving a long way. :)
Perhaps a better starting point would be the books of Dan Ariely, in terms of readability.
Also, Nat Geo has a fun show called "Brain Games" along the same vein.
All suggestions are a little "poppy" for some tastes, but I find them all entertaining and informative, and have found many useful bits that I apply to my sales and training efforts as well.
The one thing I love about magic psychology, which is a huge and complex field, is that the things they say are useful, and completely true all over the world.
Magic comes at psychology analysis in a different way, only what works through tried and tested outcomes. A Magician would never say they understand human psychology, and yet reading or listening to Magicians on human psychology has taught me more about it than any number of pop psych books.
I don't know what that means, but I understand human psychology leagues better from magic than I ever did from any book.
There are stories in "How We Decide" that are variations on stories in "Cruel Tricks for Dear Friends". "Buyology" anecdotes remind me directly of things I learned from reading Paul Harris.
To be sure, the books I mentioned are written to entertain as well as inform. They're "pop-science", and nobody would suggest that Jonah Lehrer is an authority on neuroscience - but that doesn't detract at all to their utility to anyone who can benefit from understanding how humans - even one's self - think.