It is difficult, for example, for investors to trade physical gold because it is difficult to acquire and store, difficult to trade in smaller amounts, and does not trade on conventional markets. Gold ETFs solve these problems.
But I agree that this is one of the few ways to get liquidity on a huge position.
On Bitstamp right now "A market order to sell 200000.0000 USD worth of bitcoins right now would sell 639.80163 bitcoins and would take the last price down to 310.7300 USD, resulting in an average price of 312.5969 USD/BTC."
Ticker last is currently $315.15, so just dumping it on a public market orderbook would only cost you two tents of one percent.
One million would cost you 2% in market movement. Four million would cost you 10% in market movement.
So that gives you some boundaries on how much volume you're talking before "just press sell" is no longer a reasonable sales strategy.