First App Release Thoughts

Yo! So our team has been testing our app concept for a few months will small groups of people, and changed direction a little to simplify things according to user feedback. Got a few thousand people signed up to download it when it launches.

We're submitting to the app store today and I'll make another post next week when it's live :) Just wanted to get some thoughts on getting it in users hands it for people who've done this successfully. I was thinking literally walking up to lots of people everyday and talking to them about it/asking them to try it. Is this scalable? I know word of mouth helps. Thanks for reading!