From a quick search, most solar panels I can find are 15-20% efficient, so (from a quick look) this seems like a noticeable improvement, no?
[0] http://en.wikipedia.org/wiki/Solar_water_heating#Economics.2...
> As of 2008, the world record for solar to electric efficiency was set at 31.25% by SES dishes at the National Solar Thermal Test Facility (NSTTF).
The 90% * 60% number is probably very optimistic.
The Wikipedia article is also interesting, because it discuss that when the temperature is too high the heat receiver is an important heat emitter. I didn't thought about that.