Moreover, the study only uses extremely small documents (with only a few mathematical equations) in their study. The power in TeX comes from defining project-wide macros and label management, allowing for instantaneous refactoring, tidy management of multiple versions of a document using imports and versioning, and seamless integration with whatever terminal tools you already use.
In other words, this paper's implied conclusions are short-sighted because TeX does much more than print the written word (or mathematical/tabular data). I would like to see the same study extended; make the same groups refactor a twenty page document, replacing one notation with another, reorganizing the sections, adding new figures, and reformatting the bibliography according to a different standard.