When I pay $4.99 to "rent" a movie or $13.99 for a season of TV, I am saying to the motion picture making world, "make more like this and I will pay".
People who don't pay for things give up that voice.
So if, as a creator, you are concerned with financial profit, it would behoove you to make things that are attractive to people like me who pay for things or figure out some other way to make money like embedding advertising in your content.
In the long run I don't know if this will be good for art and creativity and it furthers the recent increasing prevalence of people with money having a louder voice than others, but maybe this is the market based solution to this problem.