The purpose of Steam on linux was never "to bring linux to the masses", and you're a fool if you honestly believed this story. It should've been obvious the moment they created SteamOS, rather than the first plan, to ship as an application on Ubuntu - it's because the purpose of SteamOS is, and always was, for Steam to liberate themselves from greedy platform providers. They're not about to divorce Microsoft only to jump in bed with Canonical.
The purpose of SteamOS is to power the eventual Steam pseudo-console, and to sit Steam at the centre of game distribution, rather than Microsoft - or rather, put Steam on par with Sony and Microsoft, instead of being a mere middle man.
SteamOS, for all that matters, might as well be a proprietary platform on top of Linux, much like Android is. Its users won't even know it is running linux, nor will they have root access by default - they'll be given an interface which is the primary portal to games (and "Apps") distributed by Steam
Anything "useful" for the rest of linux that comes out of Steam is only likely to be kernel additions, drivers, and other low level stuff that is merely incidental - required by the GPL of Steam, but nothing is going to solve the "problem" of cross-distro packaging, for instance - Steam will only distribute for SteamOS - it makes zero economic sense for them to do anything otherwise.