With a 1:30 pm kick off time there won't be any conflict with crowds in terms of starting Startup School at 9am. I would, however, suggest a late lunch (at or after 1:30pm) to avoid fans and long lines at the local restaurants. The biggest problems will probably be at the end given that the game will probably end around 4:30 pm and it's generally a couple of hours before the crowds in/around campus and traffic out of Berkeley start to die down.
I'd recommend people park outside of Berkeley and BART (www.bart.gov) in.
Other notes:
- parking fines are doubled on game days
- many parking lots that are normally public lots on weekends are more expensive and/or reserved specifically for fans with season parking passes
- many streets that normally allow street parking don't allow parking on game days.
Finally - Go Bears!