I've met many people who will not watch any film - no matter how good its reputation -- if it's in black and white. The first time I heard someone say "I can't watch this - it's in black and white" I thought it was a joke. That was 22 years ago, and he was a post-grad student. He was utterly serious. Since then I've met others like that.
I guess SD is the new black (and white).