Ask HN: User/lead acquisition for young singles?
How would you go about reaching out to young singles in a single city?
I've looked at facebook, but the CPC rates seem really high (~$0.50 cents).
Initially we want to reach people in Seattle
Segment your market and then try targeting them at where they spend their time. See which one is the most lucrative or cost effective. i.e. Sure most of them are on Facebook but from a CPC perspective and conversion rate, Facebook might not be the best. Facebook might be too competitive for whatever you are trying to do (i.e. singles matching) A booth at the anime/comic convention might do better when you look at paid subscriptions/cost.