The only reasonable way to let more "great programmers" in is to let more of all kinds of programmers in.
A. Doesn't really have 70 "great" programmers, certainly not 100% of their team. I just don't believe that.
B. Actually needs 100 "great" programmers, and none that are just "good", in order to succeed fabulously.
C. That the CEO in question could accurately and consistently identify greatness in advance of hiring.
Sorry, it's just not a believable situation.