What this article seems to portray is that retweeting is the same as marching in front of Parliament. The fact is in spite of the heavy retweeting, although it gained the attention of people for a short time, its actual impact is not much more than #MUSICmonday or #Followfriday. The idea that changing the world happens by copy and pasting is something ridiculous - look at Iran for example. I fear that social change over social networks will just be style over substance, further adding to the soundbite culture we live in.

It's good that such an issue is brought into the limelight but the fact is on twitter with just 140 characters there's such a detachment to the realities of a serious issue that it all becomes trivial.