Be Careful What You Post on Twitter
shankman.com
shankman.com
One person does not like Memphis. A lot of people who live there do. How can this be a problem?
A lot of people dislike the city I live in. I like it a lot. I see no reason to dislike people who don't like my city.
As for the guy who was so offended, I would recommend the FedEx HR to look into possible psychological help, if the employee is worth keeping. Overreactions like this can happen in other more damaging circumstances.
> many of my peers and I question the expense of paying Ketchum to produce the video open for today’s event; work that could have been achieved by internal, award-winning professionals with decades of experience in television production.
This seems more like the crux of the issue. Someone pissed off that the company didn't use him or his working group and instead outsourced the work.
> Not knowing exactly what prompted your comments, I will admit the area around our airport is a bit of an eyesore, not without crime, prostitution, commercial decay, and a few potholes.
He even admits that it's possible the @keyinfluencer had a bad experience with the town. So @keyinfluencer's comment could have been totally acceptable within the context of the experience that he had had with Memphis at the point.
This whole 'response' comes off as a gross over-reaction. Much in the same light as the guy that writes a 12-page essay in response to an off-hand comment that there are 'many inconsistencies' in the Bible. The guy writes the letter/essay not because it is justified, but because someone has hit a sore spot and he feels a need to 'react' to what he views as some sort of 'transgression.'
In this case, I feel like the 'transgression' is probably not 'insulting my city' so much as 'he took mah jerb!' But he couldn't outright say something like, "this guy's an assclown and I don't like him," so he used this off-handed comment as an excuse. Notice how he CC'd this to all the FexEx upper-ups. He clearly is trying to give them the impression that they need to drop this 'outsourced' company and bring the work back in-house.
I thought the very same after the first paragraph! But reading on and between the lines, it becomes clear that the letter is less a jibe against @keyinfluencer and his company, and more an open letter to the FedEx management responsible for hiring a fancy, presumably rather costly PR outfit in times of shared hardship. The crux of the letter does not concern the slight against the fine city of Memphis, but the oversight of ignoring in-house talent. Mr @keyinfluencer is merely collateral damage, and if Ketchum are a communications company worth their salt they will recognize this.
Succinct and insightful.
(Sorry, it's not really relevant to your comment)
FTFY. I fail to see why people are freaking out about social networks all the time. If I walked into my office and said "OMG I GOT DRUNK AND PUKED ON DEBRA'S DESK LAST NIGHT LULLLLZ," people would get just as annoyed and offended (and Debra just as repulsed) as if I'd said it on Twitter. It's not hard: if you're going to say it, expect it to be heard. Period.
I am willing to bet the twitter poster wouldn't walk into that conference that morning and say to someone there: "I don't know how you could live here, I sure couldn't!".
That’s what it came down to for me. Every blog post became "is this worth losing my job, friends, etc... over if I potentially offend someone?" Once I determined the answer to that question was almost always no I decided to ditch the blog.
(and it's also why I don't Tweet)
Hopefully FedEx has a management team that is understanding enough not to fire this poor guy. Because a lot of companies are willing to cut someone loose at the mere hint of controversy.
The issue is whether the irrational people can make enough noise to cause him trouble and whether that one tweet was worth the consequences it will bring to him.
(see tptacek's response above where he completely agrees with the guy who made this a big deal)
The point I'm making is that there is a risk involved. You can't just say "if they get offended it's on them" because they might e-mail the VP of your company and the VP of your company might see firing you as less trouble than facing controversy.
And if there's one lesson I've learned in life its that no amount of proof reading will keep you from offending some people. So that point's moot.
Increasingly, you can't. I understand your decision to avoid making your own comments public as a rule, but once you've said something to someone, it may go public through their use of twitter, facebook, et al. As more people start lifelogging and vlogging, it will become likely that you're effectively in public at any time, even in the "privacy" of a friend's home or your own.
People suck.
Regarding the squirming, He'd likely be better off by apologizing for making a stupid statement.