Not really. A theoretical market requires unlimited buyers and sellers bidding. A company like the NYSE does a good job simulating one, but once you get to the back-slapping/rubber-stamping/cult of personality world of board room politics, the market-in-theory no longer exists.
For comparison, I tried researching minor league baseball coach salaries (which would more closely reflect the market) but came up dry. I'm guessing 100K tops, and probably less. The prices relating to college football are propped up just by being officially part of college and the environment.
I don't remember a single person talking about minor league baseball during college, and the same would have been true of football if its professional proving-grounds were the minor leagues rather than universities. Too bad.