Is your product a “must have” or “nice to have”?
entrepreneur.venturebeat.com
entrepreneur.venturebeat.com
I support my point here saying that we already have a product that saves you money, but not a single person that I have talked about it was impressed by this feature alone. Instead the other way round if they like the product and I tell them about the cost saving it is a serious factor for them to decide to adopt it.
>>"In the end, the best way to test whether you have a ‘must have’ product is to threaten to take the prototype away from your early users," says Rakowski. "If they don’t riot, start again."<<
Is this really doable? How can you threaten to take the prototype away?
Takeaway: http://blog.tr.im/post/159369789/tr-im-r-i-p
Riot: http://www.google.com/search?q=tr.im+shutdown
Giveback: http://blog.tr.im/post/165049236/tr-im-to-be-community-owned
Treat it as a "nice to have". That will force you to do everything else better.
A lot of people have learned the hard way in the past year that very little is a "must have".
For a business to become successful, the product will need to become a must have at some point. If it's not right now, then you need to keep pursuing it until it is.