https://twitter.com/BikiniRobotArmy/status/54688646593893171...
It's one thing to give celebrities clothes, etc and let them parade them around so that gullible consumers buy the product to pretend to be "fashionable" via known endorsement contracts.
It's quite another to pay a celebrity millions of dollars to say something and hide it as their own statement without disclosure.
Payola 3.0?
EDIT: Added link to FTC guidelines [pdf] http://www.ftc.gov/sites/default/files/attachments/press-rel...
Probably unwise of them to have used this strategy considering the Streisand effect.
Rights of journalist to distribute illegally obtained documents in public interest I think was firmly established by SCOTUS in BARTNICKI v. VOPPER [0] and they go over the DMCA implications in the opinion.
[0] http://scholar.google.com/scholar_case?case=2171346211086974...