I have read it. Would highly recommend it. Most other guides just go over the neat things, but this one also goes over all the potential pitfalls and things to watch out for (and it's C++ -- there's always something to watch out for :))

I agree. Effective C++ was/is the guide for C++98 - Effective Modern C++ is the guide for C++11.

I've read it already, the final retail version, not the early draft and its pretty awesome (like all his other books).

IMO its better than the Bjarne Stroustrup book (which i've read too), but any of the two is fine to learn modern C++ features.