"They spent five days reading from a paperback and five days from an iPad.". If only iPads were used, I don't believe the word e-reader is appropriate.
If you use an e-ink display without a built-in light, there are no reason this would be any different then using a book (as mentioned in the article but it's not only about "the original kindle"). Also there were tons of studies about the effect of light on sleep and especially blue light emitted by LCDs, most e-reader makers use a warmer light if I'm not mistaken.
EDIT: elaborating