You aren't including dividend reinvestment and you are looking at the wrong time frame for the quoted percentage.
-5.65% from 1/2000 to 1/2010 with dividend reinvestment
+89.85% from 1/2000 to 12/2014 with dividend reinvestment
The annualized returns are generally over rolling 30 year periods. which 12/1984 to today is 8.79% without reinvestment or 11.32% with reinvestment of dividends.