Huge metric that Google Analytics will never show

jitbit.com

6 pointsjitbit3 comments

Ignoring the clickbait title for a moment... This is like proclaiming that speedometers don't measure the amount of time a car has been parked.

Google Analytics is a web analytics tool, not a crawler or uptime monitor. If you want to find broken links or uncrawled pages, you can use Google Webmaster Tools and/or MOZ.

Well, it's just that Google Analytics is used by _marketers_ mostly. These guys need to know this data (underperforming content).

PS. hate the word "growth hackers", lets say "marketers"

GWT and MOZ are both tools that marketers should be using.

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