>Their credibility was never in question: when it comes to assigning blame for a cyberattack, Sony has none.
As far as the public is concerned they do have some credibility. If for no other reason than they were the ones who were actually hacked.
>The FBI, of course, is another story. But the two reasons you give for them to claim NK involvement would work just as well if any other nation or non-state actor were behind it.
They would, but by spinning the NK involvement story they can count on Sony's cooperation. If they started contradicting Sony and arguing that it was China the whole thing would seem a lot less convincing. This is a joint effort.
>And you're just not thinking hard enough if you think NK has no reason to deny responsibility. Off the top of my head: maybe they would rather wriggle out of whatever "response" it is that the U.S. is cooking up
Ok so name a plausible response that would scare them. Invade? Uh, not happening. Economic sanctions? Already doing that. Talk shit about them at the UN? North Korea doesn't care.
>maybe they want to retain what credibility they can so NK can plausibly deny involvement in future attacks
Which:
A) Again they would gain nothing from.
B) Also completely goes against their modus operandi - when they gain military advantage they always crow about it. Every time. Did they cover up Taepodong? Hell no. They issued a press release.
>maybe the fallout is also hurting their relations with China
Or the opposite, because China would almost certainly be happy to mine the hacks for any useful intel. It's not like they are besties with the US.