Literally every day now I run across something mentioning "Sony hack", but haven't understood yet why it's so significant topic. It seems to gather way more attention than I imagine something like this should. Every now and then somebody gets "hacked", sometimes it's somebody pretty big, it's not that uncommon that some really important data gets leaked, but it never goes further than mentioning it on HN or something, no jokes about it on 9gag, no North Koreas joining investigation. What's the matter?
Maybe it's because I missed original news. Can somebody provide link or explanation why the heck it's so important that even completely non-technical people buzz about it all the time?