This must be a scam, or at least a pyramid scheme, right?
Though I'm not a huge fan of Trump, I somewhat doubt he would associate his name with a pyramid scheme.
This is more likely a group which will sell you on his philosophies, get you to buy his books, sign-up for seminars, etc.
Think O'Reilly, but less respectable/reputable/technical/beneficial... feel free to add your own.
I suspect they are just setting up a new sales channel for some of his businesses. Probably not directed at the HN community either.