hi shiftpgdn,

We chose .cc because its synonymous with "cycling club". Its also quickly becoming a common web domain for cycling clothing brands.

No - we are not competing with Rapha. Rapha has a very different and unique value proposition and customer base.

Our niche is - Long Distance BibShorts. When you come to us, we want you to come with the confidence that you will absolutely find a great BibShort.