Modern design with multitouch and capacitive screen, perhaps. First touchscreen phone was the IBM Simon in the mid-90s, and my Kyocera 6035 was one of many Palm/phone hybrids that predated LG by years. There were also Symbian and Windows Mobile PDA/phones.
And it was an amazing phone executed so well that they couldn't keep it on the shelves. /s
Seriously. Are you that dense?
Are you? Where was the thinking outside the box exactly?
There are no prizes for doing it first time. But there are prizes for doing it correctly.