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> That is why advertising on content needs to shift to a performance based model, ads that let you know that someone went to a site after they saw the ad on your page, and bought it.

Is't that what affiliate programmes are?

I must've gone about using them in the wrong way, but I didn't make any more money from then than I did from displaying Adwords.

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The problem with performance-based model is that is it simply a slower race to the bottom (of quality). Publishers will continue to find ways to trick people into responding and advertisers now consider a lead to be a lead to be a lead. Lowest common denominator wins. Quality loses.

Example: HuffPost. You consider any of that eye-ball grabbing stuff to be quality? (not making a political statement)

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