Then my kid is freaked out about Santa. "What? This person in funny clothes will break into our house, at night, while I am asleep, and I am supposed to be happy about it". Yeah that is pretty creepy too.
Then Elf On The Shelf. Wife said all the friends are doing this thing with their kids. We decided not to, it is too strange. Now reading this it makes it even worse. You know back in the day it used to be "God is watching you. Don't do bad things. Don't think bad thoughts. Etc.". That is very effective brainwashing. Once done on a child they will cary guilt and this nagging feeling of being watched and critisized with them for life (Hey isn't that Super Ego? I saw someone drop Slavoj Zizek's name, he would know). Today not many people are religious but I think they are earning for a substitute. Perhaps unconsciously if you will. This is that substitute -- "Elf will see you mix salt in the sugar bowl and will punish you".