Presumably, if the content will no longer be changing, one push it out to a set of static pages and host it on a single instance in EC2, if it is clearing several hundred thousand a year in its current ad clicks that would pay a system administrator and general "minder"'s salary.
I find it particularly poignant because I recently scanned in my copies of the early compendium volumes "running lite without overbyte" which I had bought at the West Coast Computer Faire so long ago. Unwilling to keep the large format books around, they live on as searchable PDFs on my iPad.