The last time I remember this much hype was in the lead up to the segway.

http://www.csmonitor.com/Innovation/2013/1019/Inventions-tha...

Augmented reality - hardware and software. Kinda like Google Glass, except it draws realistic-looking stuff in your face that fits seamlessly with what you can see in the real world.

(Source: if you read EVERY page on their mysterious web site, you can eventually suss it out)