I have been explaining the "capitalism is only efficient if the incentives are aligned with what is best for society" concept a lot lately in the healthcare debate.
If the industry got paid for making people healthier, we would be much healthier.
They are currently paid for treatments performed, based on price.
Thus they optimize for lots of expensive treatments.
There is a correlation between lots of expensive treatments and health, but not a direct one. The only direct result is higher spending on health care.
If we paid for outcome, healthcare would undoubtedly be cheaper, and probably better as well.