Say that I wasn't happy with the salary that Google is paying me. It's a good salary, but I want more. After all, my labor has already generated more revenue for the company than I am likely to make in my lifetime. I, of course, don't have to work with Google - I can quit at any time. But in reality I can't, since my competition is also willing to work for the same wages and I have to eat. So I have to play by Google's rules, even if I believe they don't pay me enough for the value I am making.

Do you have much sympathy for me?

Why, then, do you have much sympathy for Rupert Murdoch and his billion-dollar corporation?

It's an analogy, and like all analogies, it's imperfect. But it's perhaps more apt than you'd expect. You might argue that I could easily quit and get a job at, say, Yelp or Facebook. But News Corp could easily block Google and form a partnership with Yahoo or Microsoft - heck, there's rumors that they are doing just that. Or you could say that I should quit and form my own business - well, News Corp could easily go hire a crack team of 100 programmers to build their own indexing engine. Except they probably won't find the good ones, since everything indicates that Google is a better place for a computer scientist to work than News Corp.

You might also argue that I'm already paid for my labor. Well, News Corp is already paid for the their headlines and their brief teasers: they're paid when people visit their page and advertisers put up money for that privilege. They just want to be paid more. It's not all that different from me wanting a higher salary because I generate far more value to the company than I cost.