I'm not German, but I understand Germany is very strong in the personal rights department and have a serious separation between government and state, which minimizes the influence of the gov-of-the-day on business matters -- maybe I'm wrong here (again: not German), but I understood Merkel's government freaking out about the possibility of Snowden asking asylum in Germany because, despite the governmental dislike, it was a State affair and they couldn't do nothing to prevent it if he reached German territory.
Anyway, I feel Germany is a wonderful country and this kind of marketing is somewhat of a international recognition for that.