Useful Client Feedback Generator

Meh. I agree with the gist of providing feedback on the goal, however... I've just completed a project with some designers that seemed more worried about how the site looked in their portfolios than the wishes of the client or the efficacy of the interface.

It would be one thing if they could demonstrate/substantiate their decisions with statistics (A/B tests) or research, but they had no such inclination. It was terribly disappointing to see how far they would go to defended choices and design inconsistencies.

They fought nearly every change, until the client made it clear that they knew what they wanted, knew why they wanted it, and to just get it done (they were paid for revisions). As a designer, you should be able to state the why & what of your design. Your task (also) consists of educating and convincing the client.

There are too many (self-perceived) artists, and it seems too few with user interface/interaction experience.

Even worse are the ones who design something but have no clue about the limitations of the technology (an example: enticing a client with special fonts that are not available as web fonts, then suggesting that the site be created as a series of images, please bro... hand back your diploma, you fail)

I've had a lot of clients who would get pretty snitty if they received a document like this. They're great guidelines, but not for the client to read; they're good for the developer to use to guide the conversation when presenting to a client, live, which is the only way to do it.