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...non-SmartPhone, non-Apple, non-Google users ... at least in the US this bunch is a tiny minority.

"Two-thirds of Americans now have smartphones:"

http://www.engadget.com/2014/02/11/two-thirds-of-americans-n...

One-third is not a tiny minority.

What percentage of new car buyers have smartphones? I have a feeling that most people without smartphones will not be in the market for a new car...

Even if it was 99.99999% I would bet that there's still a huge percentage that has no idea what their phone can do, let alone Bluetooth pairing it. I'd even guess that many people think Bluetooth is the name just for those douchey headsets.

I suspect it's a tiny minority of the people who are in the market for cars with built-in interactive systems like this, though.

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