HockeyApp Joins Microsoft
hockeyapp.net
hockeyapp.net
Previously we'd been using TestFlight for iOS and the PLsy Store's built-in beta-test functionality for Android, but it is convenient to have one service that supports a range of mobile OSs and a lower-friction deployment process.
When TestFlight was bought by Apple, they fairly quickly abandoned support for non-iOS pltforms. I'm confident that Microsoft isn't short-sighted enough to do something similar.
That is a fundemental change vs. a change from the inside ( before it was pushed because some people grasped the concept and they were allowed to try it out)
EEE. Watch and learn. This is why Microsoft will never die, no matter how hard some people's wishful thinking.
It generally takes Microsoft years to do things. Anyone who doesn't realize all this stuff was already a long way down the pipeline needs hitting with a cluestick ;-)
Nadella didn't emerge out of nowhere, he was already an executive at Microsoft and was driving many of the kinds of changes that have accelerated since he became CEO even before becoming CEO.
"We will integrate HockeyApp into the Application Insights service in Visual Studio Online to expand Application Insights support for iOS and Android." Seems to me they're positioning themselves for more cross platform development.
Recent buys: Acompli - Dec 1, $200M / Aorato - Nov 13, $200M / Equivio - Oct 8, $200M / Mojang (Minecraft) - Sept 15, $2.5B
Microsft even started accepting Bitcoin today and recently did a major BD deal with Dropbox. Zombie no more.
The tools are great for users and developers and I think this will be great for Microsoft. Glad to see it end up in good hands.
Truly a great service.
Microsoft makes its money from software not hardware, and most of it comes via third parties not direct sales. It licenses most of its software across multiple brands of hardware, and it's been supporting non-Windows platforms (in the form of Mac OS and iOS) for a long time. It's already hosting Linux on Azure.
It's not going to close off markets for doctrinaire reasons, only if there's no money in them...
In one hand it's great to hear that Analytics will be added and cross support is still important.
But in the other hand, it puts developers in inconfortable position. Should we still use HockeyApp for our iOS apps? Depend on a tool owned by a concurrent of your target platform is not so safe on a long term sight..
It's weird, but MS is almost one of the best large companies to do cross-platform dev with these days.
The only reason it would quit on iOS is if it couldn't make any money from iOS users. And the only reason it wouldn't be able to make money from iOS users would be if Apple went down in flames.
All true, but that hasn't prevented the quality of MS software on Macs from varying between first class and complete bottom of the barrel.
Right now iOS/OSX seems to be enjoying high priority at Microsoft, but this hasn't always been the case, even when Macs were popular.
Normally I'd say that this is all fairly inconsequential, but HockeyApp is a very core part of our development process and build system, and disentangling ourselves of it is going to be a lot more complicated than, say, swapping analytics providers. Definitely not something you can do on a dime, which makes any potential sudden moves pretty concerning.
And post-acquisition startups (regardless of who acquired them) tend to be full of sudden moves...
Life isn't that simple. Somebody once had the idea that, to save money, the Windows version of Office could be converted for Mac OS instead of developed separately. Apple users quickly let Microsoft know that they didn't like it, and Microsoft went back to the earlier system.
Meanwhile, Apple doesn't bother trying to program stuff for Windows. Its Windows programs are crap but it just ignores the cries of pain from Windows users of iTunes.
> Right now iOS/OSX seems to be enjoying high priority at Microsoft, but this hasn't always been the case, even when Macs were popular.
Macs have never been popular, by DOS/Windows standards, and they still represent a very small minority of the installed base. However, Microsoft understands the difference between the installed base and the actual market (ie people spending money). A Mac user who buys Windows from Microsoft is much more profitable than a Windows user who gets a bundled OEM version.
It's apprehension because Microsoft in the past decade has been full of sudden strategic shifts and abandoned platforms. I'm mildly concerned about HockeyApp for this reason.
For the most part's Microsofts wishy-washy strategy - especially when it comes to support of Apple's platforms - is fairly inconsequential. The sucky version of Office for OSX was, at the end of the day, a minimal pain.
HockeyApp on the other hand is a very deeply integrated part of my development stack. I can't weather the same amount of uncertainty and sudden movement as I can some of my other tools. This makes me mildly nervous about their future.
Since HockeyApp is now part of Microsoft's cross-platform, mobile-first strategy, the main question is whether a failing HockeyApp would be more likely to survive on its own or as part of Microsoft.
If it's a success, it's never going to be a problem -- or at least, not until Windows Phone/Windows 10 has a hugely dominant market share in smartphones and tablets. If that happens, I expect you'll have other things to worry about ;-)
IMO, taking 10 minutes to think about is not lost time.
Yes, MS and Apple are competitors. But what would they have to gain by shutting-down iOS support? People would just move to TestFlight (Apple owned), which would gain MS noting at all and probably earn them some justifiable bad feeling.
Nadela-era Microsoft is looking to be a different and more open beast than the Gates and Balmer era company.
Edit: I didn't downvote you.
I'm not anti-MS. I was one of the first to make Windows Phone apps. I like a lot Nadela, but do you know how many time will he stay MS CEO?
As I said, MS is not only interested in Windows Phone but win a lot of money with Android.
We probably continue to use HockeyApp but I'm not fan of the "don't ask questions that may hurt" bashing here.
If Microsoft hadn't bought them, what would Hockey look like in 2 years? What will iOS look like in 2 years?
Equally, HockeyApp exists. Now. But in a few years, who knows where they'll be?
Basically, betting long-term on a startup is a bad bet. So you want them to be acquired by someone. I'm not sure who else out there would be better.
http://support.hockeyapp.net/kb/about-general-faq/general-qu...
What I love about HockeyApp (vs TestFlight) is that I don't really have to bother with the App Store Review Guidelines.
Makes testing much faster. Plus, they show they care when it comes to integration: tons of help, plus a special wizard to make it easy.
Yes, also disappointed its not about hockey.
You sold out, dude.
They built a product, found success, a bigger company wanted it, and then found more success via acquisition.
What's wrong with that?