An example is the German startup Bonaverde (http://www.bonaverde.com), which manufactures a coffee machine that not only grinds but also roasts your coffee beans. To make sure that you use only their certified (and pricey) coffee beans they include an RFID chip with each package that you have to scan in order to start the brewing process. No tag, no coffee.
There is also a Gizmodo article that nicely sums up the Bonaverde story:
http://gizmodo.com/kickstarter-project-finds-exciting-new-wa...