The names clashes with a compression library, https://code.google.com/p/snappy/ (that's probably enough to disambiguate it in search).
[edit] FWIW, my task list this morning has "build custom base 14.04 image from ubuntu core".
I have asked on askubuntu a while ago, [1] and noone brought up this.
[1] Where do I start to create my own Ubuntu derivative? http://askubuntu.com/questions/483002/where-do-i-start-to-cr...