I'm long out of undergrad so I've never used this app, but I've read that YikYak is at least somewhat known for controversial content regarding schools, school employees/faculty, and fellow students.
Seems like there would've been just as much, if not more, incentive for a university administrator to want to get people's post histories in order to divine who posted a particular piece of content.
University campuses, where students are constantly using the free WiFi in cafes, are on private WiFi networks shared with friends, etc. Even if the University's own WiFi was magically invulnerable, there will be many associated venues ready for use of this exploit.
2. Give it a default name (e.g. 'linksys').
3. Capture packets.
4. Profit.
Twitter wasn't much of a honeypot, either, until activists and corporations started using it. Did Twitter know the exact moment that happened? No. They should have been secure long before that.
Based on some of the vague locations that Yik Yak gives with each post I'd say a little less than half are actually sent from on campus.
It's my understanding that unless the wireless access point is sufficiently smart, any device on the same network can claim to be the router and your phone won't know the difference. Even if an attacking device can't passively decrypt your radio transmissions, it won't matter because the router will actively decrypt and re-encrypt your packets before forwarding them on to the attacking device.
[0] http://www.cisco.com/c/en/us/td/docs/solutions/Enterprise/Mo...