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Can companies/PR/media stop using "Uber for.." in their descriptions?

Uber as a company and their business practices isn't exactly positive to say the least.

My favorite is "Uber for genetic testing". That is exactly what I want, a company like Uber completely ignoring all moral and legal rules with complete access to all of my genetic information.

Thats exactly my point. Science Exchange (or 23AndMe) may be a good idea, but associating with a company that seems to be "ignoring all moral and legal rules" like Uber is not such a good idea.

I realize 22AndMe operates in a few legal grey areas but I believe they don't run the company by "ignoring morals" in their business practices and management.

"Uber for genetic testing" is what I imagine the startup version of Resident Evil's Umbrella Corp would call itself

No, you don't understand... this startup's goal is to provide a SaaS methodology for tracking down peer reviewers and threatening their families. Concurrently, the staff engineers will front-run patent applications based on users' experimental data.

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