This article says literally nothing. We're upvoting it solely because it has a controversial title. Is Zappos ruining HR? Maybe, but this guy hasn't explained how. He's just pissed that he keeps seeing them talking.
Mostly he just comes off as jealous. As his italicized bio notes, he's been doing HR for 15+ years. Then out of nowhere these new guys come in and beat the pants off what he's been doing his entire career and now he's tired of being reminded.
Edit: Also, if that was really Tony Hsieh that had the first comment and not just someone signing as him, that absolutely makes the groaner of a post worth it. Hilarious.
The first comment to the story is worth more than the story itself, which is either humour I don't quite get or unmitigated whining. Regardless, there's nothing in here about "how Zappos ruined HR", more aobut "how Zappos ruined HR conferences for the rest of us, who now feel like we're at the little kids' table the whole time".
Ironic that he brings up HR's "reputation of not adding value"