What I find interesting is the mainstream denial or outright rejection of the concept that the West is engaged in psyops online, on sites and services we ourselves actively use.

If you go on Reddit, for example, you'll find plenty of highly upvoted articles discussing Chinese or Russian "propaganda", and an outright rejection of any suggestion that the US or its allies engage in the same behaviours themselves, despite there being overwhelming evidence supporting it.

It must be nice to be so efficient at propaganda that the very people you're targeting with it digest it so well that they'll promote the same agenda without second thought wherever they possibly can.