Not sure if this true, would love to hear some more insight into this from insiders or people who know more.
Might the same kind of hubris that Nokia had when they become #1 and they just couldn't innovate anymore as the diversion between the paycheck of the leaders and the normal workers became too big, and the thought process was "Were number one, why try harder, our product is best!". The same thing can be seen with Rovio, pushing the same shit down throats of people in new packages.
Seems this model of creating success is not just working in the long run, maybe we should be thinking about building sustainable businesses and not just rewarding those running the company in a huge way, creating feeling of envy, hate and other stuff that can be also seen in the whole 99% vs 1% thing going on.