I look forward to digging into this deeper, and have a couple of questions.
How much contact with related community and professional organizations have you had, both with regards to this content and also the conference? In Austin, we have a Content meetup, and a chapter of the Society for Technical Communication, for example.
How much contact have you had with corporate writing departments working on communication style guides? I'm thinking of Mailchimp's "Voice and Tone", and the original Xerox Publishing Standards: http://voiceandtone.com and http://www.janvwhite.org/xerox-publishing-standards
Thanks!