Another cool thing about docs written this way is they are very developer friendly but still accessible to non-developer writers - and in some cases/organizations, getting developers to provide documentation can be difficult. Having this be low friction between the two groups (say, non-developers and developers) is really quite nice - both can contribute to internal and external documentation.
I still find some folks trying to do this kind of thing in Word, and find the markup, source control with the document conversion workflow to be many many times more efficient.
Between generating static html for documentation sites, PDFs for embedded/shippable/more "end user friendly" docs and more technical/plain text formats for developers - this workflow has something for every audience/consumer of documentation - at least for written docs.