How Spoil (YC W15) avoided paying for the word 'gift' during the holidays

As a startup that curates and delivers gifts we wanted to avoid bidding and paying for clicks on the word gift. That competition would be way to expensive this time of year, and we need to be as frugal as possible. What we did was approach a bunch of companies here in Montreal and offered to be their official secret santa provider. This allowed us to get free exposure, orders and even if companies said no, people still found out about us and ordered gifts individually. If you guys want to send out some awesome gifts this holiday season, check us out at https://spoil.io! Any feedback on the experience would be super appreciated.