Hunting Task Wabbits
medium.com
medium.com
The auction system of old TR allowed for discovery of these fits via the auction mechanism. I expect that much like a lot of other econ theory mechanisms in addition to the success stories in the article, it led to a lot of large scale usability friction. In the end, it looks like TR chose a smoother system with worse individual outcomes. The holy grail then is a system that elicits information about fit without leaking too much information and being easy to use at the same time.
[1] http://en.wikipedia.org/wiki/Perfect_competition
[2] http://people.duke.edu/~aa88/articles/WorldCongressSurvey.pd...
This really does hit the mark in qualifying the sort of feeling I get when Airbnb and Uber talk about the sharing economy. The big winners don't seem to be of the "sharing/driving a couple hours a week" variety, but of the "capitalists running their usual games" variety.
Not that there's a major issue on this, but the way these companies present themselves as "helping soccer moms make a little cash" has always felt slightly disingenuous.
http://nymag.com/daily/intelligencer/2014/09/silicon-valleys...
There's nothing wrong with self-employment (it's great), but most of these startups in no way, shape or form represent the true "1099 economy." It's a total misnomer.
[2] http://www.businessinsider.com/handy-cleaning-lawsuit-2014-1...
“Please know that it is our policy that all journalists work through TaskRabbit Corporate for these requests. We’d be happy to coordinate interviews.”
Or maybe the business is running smoothly and they're minting money so they just don't care what a minority of dissatisfied-but-loud customers/workers say.
Well, actually I do have an idea what they were thinking. Some VC or MBA probably convinced them to move to this system to create a bigger barrier to entry and increase the proprietary-ness of their product. "Just a market" is not nearly as sexy sounding as "machine learning black magic matching algorithms."
IIRC, Flight Fox changed tack in a similar way, going from their original scheme of people bidding to ending up a lot more like a regular travel agent but where you pay up front to even work with them.
This new system seems to fit the classically snarky definition of a compromise: a situation nobody is completely happy with.
The article implies a third option: keeping the open-bidding system of old, but focusing on a vertical or two, instead of trying to be all things to all potential tasks. This might be a better solution, but again, you run into standardization and supply/demand allocation inefficiencies. Less of them, but they're still there.
There seems to be a good reason why "second-generation" sharing economy services, like Uber and Airbnb, do really well, while services like TaskRabbit don't. These newer services are on tightly controlled rails, they're standardized (or at least standardizing), and they're operating in specific verticals. They are in the variance-minimization business. Old-model TaskRabbit was in the variance-creation business.
I feel like that's a rather generic stand-in complaint for (what frequently ends up being) something entirely different.
If both of the actually important parties - tasker & purchaser - were happy beforehand, the problem is TaskRabbit, not them.
Maybe the lesson here is "don't accept $37 million in funding for an odd-jobs coordinator"?
It's not a tasker's fault that some website needs to squeeze an unreasonable amount of profit out of running groceries & fixing desks.
It seems like they were running about $500K a year. Even with 100% growth per year, it's going to take 6 years to begin moving $40 million annual revenue. The investors aren't going to wait for that long. And, as people have pointed out, once I use TaskRabbit, why don't I contact the task person directly next time?
Attempts to quantify TaskRabbit's numbers: http://www.quora.com/How-much-revenue-is-Taskrabbit-com-maki...
But this adhoc system was working for the buyers and the sellers! TR had a pretty solid growth rate (8%/mo, as mentioned in another comment), which is pretty solid. Why would you want to switch to a system which both parties do not like? When has pissing off the majority of your customers ever been a successful strategy?
It sounds like TaskRabbit, faced with that predicament, decided to screw the workers, which is disappointing but unsurprising.
https://news.ycombinator.com/item?id=8696134
Some platforms have seen a lot of success from doing something limited and simple really well (Instagram, Twitter, etc) rather than trying to be a tool for everything. Maybe that's a parallel?