Interesting and well written. I like that the author broke the process down into what seems like something simple and repeatable. I would be interested to see the specific price breakdown along with actual hours spent on each step.

Not sure why there's so much hate here, I don't know that selling animal silicon bracelets is any less noble than most of the social startups out there. At least the article wasn't about how he resold buyers shipping information and product purchase history to Walmart...