Nice demo! Quick back of the envelope calculation for the current to overcome dynamic friction:
I = mu_friction * Mass * grav_acc / (Turns_per_length * Area * Br_magnet)
Say Mass=0.1kg, coil at 600 turns per metre, hand-wave mu_friction=0.2, and a rare-earth retention Br=1Tesla, gives a current of 3A. Maybe more to chug along, would deplete a 2000mAh battery in about 30 minutes. Wire looks about 20 AWG, should get quite hot.