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Jeff has always ignored the stock Market, the company is self sustaining and he doesnt need nor care for wall street.

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Google the term "activist investor".

A Carl Icahn type (or more likely Carl Icahn himself) could potentially force Jeff to reconsider the detached attitude.

How much stock does Jeff have? Can he retain control easily?

http://www.nasdaq.com/symbol/amzn/institutional-holdings

http://www.nasdaq.com/quotes/insiders/bezos-jeffrey-p-48340

Insiders own 18% of the stock[1], with Bezos being the largest; "retain control easily" becomes relative depending on how active the institutional investors get.

[1] http://finance.yahoo.com/q/mh?s=amzn+Major+Holders

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