I just think that I'll end up in a database that, despite any promise to the contrary now, will probably end up being used against me at some point in the future (targeted marking / denying of health insurance / whatever else). Which I really don't love.
And I hate to be cynical, but it strikes me that becoming the Google of genomes is ultimately going to make far, far more cash than selling a kit that tests for genetic problems.
Don't be evil, and all that.